SCARY GOOD DAIRY
In my role at Fat Atom, I created this Scary Good Dairy campaign for our client American Dairy Association Indiana. This was a Halloween contest for followers to create their own spooky-themed dairy recipes and submit them online to ADAI. Playing off the campaign name Scary Good Dairy, I illustrated these characters that are a combination of dairy products and Halloween monsters: Frankenmilk, Vampire shake, Ghost ice cream, and Mummy cheese. I first sketched the characters and then translated those sketches to the final digital illustrations you see above. As part of this campaign, I designed the landing page & contest entry page, a Xink signature, web slider, and post graphics for promoting the contest on social media.