Hi! i'm ashley &
i'm a designer.
Let's work together.
Hey there, my name is Ashley VanArsdale Parmenter (I know, it's a lot).
I'm a graduate of Indiana University where I earned a BFA in Graphic Design and a business certificate from the Liberal Arts and Management Program. Design allows me to combine my passion for art with my analytical side to create work that I'm proud of (and that's badass). I love all areas of design including logo design and branding, packaging design, book and magazine layout, animation, and advertising design. My favorite aspect of design is problem solving how to visually communicate abstract concepts and feelings. I'm always up for a challenge and often take on ambitious projects, but I'm also very detail-oriented (aka–a perfectionist). I'm married to my best friend, am a crazy dog-mom to my corgi pup Finley, have an addiction to chai tea, green tea, and pretty much all other tea, and like (gasp!) pineapple on pizza. I also enjoy trying craft beers, hiking, reading, binge-watching Netflix
in sweatpants, and eating (my all-time fav hobby).
Check out my work.
I design a variety of print and web projects for our clients including logos, brand collateral, websites, digital ads, case studies, magazines, brochures, packaging, infographics, and social media graphics.
MAY 2017–APRIL 2018
DESIGN INTERN | JUNIOR DESIGNER
I worked directly with the IUPUC campus in Columbus to design their marketing and recruitment materials including acceptance packets for incoming students, t-shirts, pennants, tote bags, brochures, large-scale environmental graphics, street pole banners, webpages, and more. I also art directed multiple photoshoots on the campus.
APRIL 2015–MARCH 2018
INDIANA DAILY STUDENT
ADVERTISING DESIGN MANAGER
I oversaw the advertising design team and assigned designers to projects, designed ads for clients of the IDS, designed logos and other freelance pieces, proofread publications
and color-checked ads for print.
MAY 2015–DECEMBER 2017
IU TURKISH FLAGSHIP
PHOTOGRAPHER AND DESIGN INTERN
I designed posters to promote upcoming events and photographed events for use
on the center’s website.